MEDIA & ENTERTAINMENT

Building the future of in-car entertainment

Cobalt Media & Entertainment is a mobility-first content and technology company, reimagining in-vehicle entertainment for the modern era. Our software is the seamless interface between content and the car, with the aim to become the leading platform for mobility entertainment content in the world.

As new innovations in automotive emerge to create the ideal conditions for content and gaming, Cobalt's Media & Entertainment division is the bridge to the millions of potential cars around the world.

Mobility is changing The actualization of a “moving living room” will change the way we consume entertainment on the go.

There are currently 7 billion hours of addressable entertainment time per year… in America alone.

Americans spend an average of 17,600 minutes of driving each year. Over 66% of total driving trips are conducted by a solo passenger.

Enabling technologies such as 5G and OTA Content Delivery are transforming the car interior into the new entertainment hub.

Product

Content creators and game developers should be able to focus on what they do best, and leave the hard work of standardizing for each vehicle make and model to us. Cobalt Media&Entertainment's powerful CDN and content serving platform, creators can develop once and deploy everywhere.

Additionally, our unique media contextualization software serves as both content aggregator as well as personalized discovery service atop popular content providers.

Platform

We take a radical and novel approach to delivering unparalleled personalized and optimized selections by analyzing over 100 data points, including contextual awareness and the vehicle’s geographic location, even the local weather.

Our secret sauce is optimizing content to the vehicle make and model itself, enabling an immersive, mesmerizing content experience that transforms the “lost time” of the standard commute from a chore into the most exciting, most engaging and most fun part of the day.

People

We think big. Really big. A vision this ambitious and far-reaching requires the best possible people, skillsets and mindsets to bring it to life.

We have a world-class team spanning the media, technology, entertainment and automotive industries. From relationship development with visionary creators to custom production of content, we aim to build the most compelling, and measurable, in-cabin media experience possible.

We have a deep and established network of entertainment partners.

Interested in collaborating with us to reimagine in-vehicle entertainment?
Reach out to us at
entertainment@cobaltindustries.com

Latest Project
audi + samsung 3dmr

A glimpse into the future of automotive display technology.

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Audi 3DMR brings together innovative engineering, captivating entertainment and driver support functionality. The glasses-free 3D impression generated by this 3D HUD is a next innovative step in Audi’s evolution of the in-vehicle experience.

How does it work?

This first-of-its-kind 3D HUD uses a cutting-edge Light Field 3D rendering technique with eye-tracking to create a stunning virtual image with 3D effect. By applying eye-tracking technology, pixel assignment for the left and right images are adjusted in a real-time, and drivers can get freedom of motion within the eye-box and a persistent 3D impression, regardless of head position.

Why is Audi interested in this technology?

Next-generation 3D display technology enables unlimited new possibilities to support and entertain Audi customers. This type of 3D HUD generates an inspiring and futuristic interaction between car and driver while delivering a less distracting delivery of key information during driving.

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In addition to enabling next-generation navigation functionality, this display also serves as a multi-purpose canvas for new automotive modalities such as gaming content, movies, video calls and more.

‘Hey Audi, I’ve got one hour free’

‘Got it, here are some ideas for you’

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When will it be available for use in cars?

Audi expects the first elements of the experience shown here to be available in the early 2020’s on the all-new electric PPE platform.

Does this display cause motion sickness?

Unlike virtual reality headsets or 3D TVs, AR 3D image itself isn’t confined by the display area with certain rectangular edges, and drivers can see the outside scenes together. As a result, this reduces the risk of motion sickness for the viewer and much greater image depth can be expressed.

What next?

Find out more from our latest press release or if you are looking to collaborate we’d be more than happy to hear form you.